What Company College Professors Say About Elon Musk

Tesla Founder Elon Musk is not all that fond of MBAs

On Oct. 28, Elon Musk finished the offer to purchase Twitter. In the following days, he proven himself as CEO, fired leading executives, and laid off around half of the company’s workforce. Hundreds of Twitter’s remaining employees have considering that resigned in rejection of Musk’s takeover and his makes an attempt to tear down the latest culture and change it with what he phone calls “Twitter 2..”


One particular of Musk’s demands for remaining Twitter staff members is a whole return to business for at minimum 40 hours a week—a demand that some professionals say isn’t the most strategic.

“Removing employees’ preference to do the job overall flexibility, correctly employing a adhere instead than a carrot to motivate staff, is misguided,” Ayelet Fishbach, Professor of Behavioural Science at the Chicago Booth University of Organization, tells Small business Leader. “Punishment rather of reward will are unsuccessful to foster a effective mentality and can negatively affect relationships concerning leaders and employees resulting in conversation breakdown and a resistance to teamwork.”

Musk’s management model and his demand from customers for a return to office environment, Fishbach suggests, ultimately undermine personnel commitment and joy.

“There exists a myriad of different methods of recognizing attempts that would make workers experience determined and engaged and inspire them to return to the business office,” Fishbach says. “Recognizing all those who return to the business office, conveying how business office existence is tied to teamwork and in the end advancement opportunities, and making the business office a extra satisfying encounter, are just a handful of techniques of pulling the carrot rather of the adhere. Finally, achievement is about creating workers come to feel recognized and appreciated, alternatively than excluded and finally pressured to return against their will.”


While most gurus can agree that Musk breeds a hard, aggressive function natural environment, some say Twitter was overdue for new management. Andy Wu, an assistant professor of business enterprise administration at Harvard Business enterprise University, is just one qualified who is not counting Musk out fairly nonetheless.

“Musk is definitely a tough-charging, impulsive, and hazard-tolerant chief, and he’s inclined to go for the types of improvements at Twitter that I just can’t envision any other CEO or entrepreneur going for,” Wu says in an interview with The Atlantic. “I do assume there is some logic to the madness.”

Wu is not outright in expressing that Musk is a “good” CEO, but he does not automatically say Musk is a “bad” one both.

“Musk is a one-of-a-form CEO,” Wu points out. “I will say, on the upside, what Musk has attained so far at Tesla and SpaceX is actually unbelievable and amazing and genuinely particular, as significantly as his generation of company leaders in terms of the quantity of scale and assets desired to mass-deliver electric powered automobiles and develop commercial spaceships. It’s unfathomable, and he essentially bought there.”

And it is Musk’s management, Wu thinks, that is vital to remodel the long run of Twitter—or any foreseeable future it has still left.

“The essential punch line in this article is that Twitter was actually in quite undesirable shape and didn’t really have a upcoming anyway,” Wu claims. “In terms of actually rough problems, this is the variety of CEO you almost certainly require to try out out. Twitter is actually a quite, really tricky enterprise problem that no one else has been able to resolve. So at this point, we may require to, like, swing the motor vehicle around and see what takes place.”

Resources: Company Leader, The Atlantic

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